Lifecycle Marketing Manager Job at Robert Half, Miami, FL

SXczMVpXUG1uTVdydVp2b3lhTllLUlNv
  • Robert Half
  • Miami, FL

Job Description

We're looking for a Lifecycle Marketing Manager to lead our email, SMS, and e-commerce growth initiatives. You'll play a key role in crafting personalized campaigns, optimizing the onsite experience, and supporting sales across all channels — from Shopify to TikTok Shop.

Responsibilities:

  • Email & SMS Marketing (Klaviyo) , l ead strategy, segmentation, automation, and performance reporting.
  • Build and optimize flows, A/B test copy, creative, CTAs, and timing to drive engagement and conversion.
  • Collaborate on bilingual (EN/ES) copy, brand voice, and compliance.
  • Track deliverability, CTR, conversion, unsubscribe rates, and list health.
  • E-Commerce & Merchandising (Shopify, Amazon, TikTok Shop), manage site promotions, product bundles, PDP updates, and merchandising calendar.
  • Optimize product listings for cross-sell, upsell, and AOV growth.
  • Execute clearance events, gift-with-purchase, and subscription incentives.
  • Onsite Optimization & CRO, own banners, pop-ups, landing pages, and checkout UX.
  • Improve site navigation, search, and mobile experience.
  • Work with UX/dev to enhance speed, usability, and funnel performance.
  • Align lifecycle + e-comm with brand campaigns and retail moments.
  • Track KPIs: CAC payback, email/SMS revenue share, repeat purchase rate.
  • Present insights and recommendations regularly.
  • Support team on additional initiatives, e.g. optimizing TikTok Live sessions and product promotions.

Requirements:

  • 8+ years in Digital Marketing, with at least 5 years in Lifecycle/Retention.
  • Bachelor’s degree required; MBA a plus.
  • Bilingual (Spanish/English) – must be fluent in both.
  • Experience with Klaviyo, Shopify, and performance-driven CRM strategies.

Job Tags

Similar Jobs

RAMS Skilled Trades

Commercial Electrician - Port St Lucie Job at RAMS Skilled Trades

 ...Position Title: Commercial Electrician - Port St Lucie Location: FL, Deerfield Beach EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion,... 

Ryan Paulson - State Farm Agent

Intern - State Farm Agent Team Member Job at Ryan Paulson - State Farm Agent

 ...schedule Opportunity for advancement Training & development About our Agency: With nearly 20 years of State Farm experience and 14 years as an agent, Ive had the privilege of building two successful agenciesone in Clackamas and another in Southeast Vancouver.... 

John Lewis Partnership

Remote SEO Manager Job at John Lewis Partnership

 ...ABOUT THE ROLE This is a pivotal role for an SEO Manager who will act as a key expert and champion for Waitrose. You will be responsible for developing a holistic content SEO strategy that focuses on integrated planning, content quality and driving discovery of our content... 

Onward Search

School Speech-Language Pathologist Assistant [78397] Job at Onward Search

 ...Job Description Job Title: School Speech-Language Pathologist Assistant (SLPA) Location: Limon, CO or Strasburg, CO Start Date: Fall 2025 Schedule: Full-Time, School-Based Caseload: Multiple openings K-12 Compensation: $35 - 40, negotiable based on... 

K & B Transportation Inc.

CDL A Company OTR Road Warrior Job at K & B Transportation Inc.

Are you a Road Warrior? KB Transportation is hiring for our Road Warrior fleet. Drivers on this optiongo out for 2 months at a time and then go home for ten days! Our Road Warrior drivers are guaranteed$1,610 per week minimum, taking the worries out of your paycheck! Enjoy...